Back at "home" !

No posts for the last couple of weeks, because I have been working for a couple of friends in their practices, so have been out of town.

It's been really interesting - seeing a different group of patients, doing different tests (I have been taking photos for the diabetic retinal screening programme), using different equipment ("Where is the on switch?) and in one case a different computer programme. All a challenge and good fun.

I realised that every practice is different. Most of it is personality-driven - most optometrists have similar skills, so you choose yours because you get on with him/her. Some pracitces just feel "right". Others attract patients for a different reason - perceived price, location, "the only one wh had an appointment to-day and my glasses broke last night". Hopefully, these patients will be happy in their choices, but there should be no embarassment if the patient then decides to return to her previous practice or stay with a new one, if it is a better "fit" for her.

Price isn't everything. But I know that perceived price makes a difference - just ensure that if you want to change practices, make sure you are comparing apples with apples. Feeling at home, knowing that your optometrist welcomes you and is happy to see you (even if you feel that going back for a minor adjustment is wasting her time - it isn't), being remembered and treated as a unique person...all make the experience really what it should be.

May Madness

May Madness!

We are having what is effectively a practice-wide autumn (well, it feels like winter to-day) sale! Apart from 2 brands (Silhouette and Convertibles - and we are the exclusive retailers of Convertibles in Kapiti), everything else is $99 or $199.

We are clearing out older stock but much of the $199 product is very new (still current models). So it is a chance to get a good quality frame at a great price. We are happy if you take a frame away for glazing elsewhere, of buy a frame now and have it glazed here in the future. But if you have a full eye exam in May or June, you can go in the weekly draw for Visique's "Quality of Sight" promotion to win one Mystery Weekend each week. So, come in this month, get a quality frame at a bargain price and enter the draw to win a break.

The national Visique promotion carries on until the end of June, but this May Madness is only until the end of May.

It's floor stock only, so if you want another colour or size of a stock frame, we can order it in for you, but it would be at the standard price.